The moment the engagement ring goes on your finger to the exchange of vows marks an exciting, but very stressful period. From finding a dress and venue to choosing décor to dealing with the demands of not only your family and friends, but also your fiancé’s, the wedding planning process can be overwhelming and pressure-filled. Having recently gone through it herself, Licensed Mental Health Counselor (LMHC) Landis Bejar understood the modern bride’s headspace, specifically the emotions, anxieties, and uncertainties she feels entering into a major life transition – marriage. Landis realized that the wedding industry was missing one key service – no one was providing support and advice on how to handle wedding related stress in healthy and productive ways. Read More
Rebecca Schoneveld – Designer & Owner of Schone Bride – Diane Hu Photography
Imagine launching a bridal collection completely on your own from a tiny Brooklyn studio apartment. Designing, sewing, marketing, handling clients’ orders, shipping – you are doing it all. Oh, and you’re also pregnant with your first child. This is where Rebecca Schoneveld found herself in 2010 when she started selling her handmade wedding gowns on Etsy.
Rebecca is a prime example that if you stay true to yourself and create out of genuine love for the craft, people will take notice. Her simple, timeless designs struck a chord with brides-to-be who wanted something different from the ornate dresses filling the racks of bridal shops. Business quickly grew and she opened up Schone Bride, a beautiful boutique and production studio in Gowanus, Brooklyn. Read More
On the afternoon we stopped by CryoEmpire to talk with cofounder Dasha Varshavski, a cluster of silver mylar balloon letters were floating in the spacious lounge where clients relax after being treated. Turns out, the letters spelled out FROZEN and were left over from the party that CryoEmpire had just hosted for cast members of the Disney musical on Broadway, which officially opened this month.
Located just blocks away from Bryant Park, CryoEmpire is a state-of-the-art rejuvenation center that combines anti-aging services with the latest technology to tailor services that focus on beauty, performance, and recovery. As Dasha showed us around and explained the various equipment and procedures, we could really sense that a lot of thought was put into creating a welcoming and tranquil space. The interior is painted in airy shades of blue and white illuminated by crystal chandeliers with elegant decor. “Everyone who comes here says they never want to leave. That means a lot, because we really wanted to create a unique and beautiful environment that provides an escape from the city.” We couldn’t help but think how fantastic it would be to have a bridal shower here! Read More
Finding your dream job is not always a linear path. Getting there is a journey full of experiences that can act as stepping-stones toward realizing what you are truly meant to do. Just ask Lauren Bohl White of A White Cake. As one of New York City’s most sought after wedding cake designers, Lauren creates magnificent desserts for couples to enjoy on their special day. Just one look at Lauren’s jaw-dropping creations and it’s hard to imagine her doing anything that doesn’t involve baking stunning cakes and sweets!
We’ve had the pleasure of working together with Lauren on many weddings. So we were especially excited when she agreed to be interviewed for Bride & Blossom’s Women Paving the Aisle series. To our surprise, we learned that Lauren had a career as an interior designer before starting her business. Here, she talks about her decision to go back to culinary school, what goes into to making her dazzling floral adorned wedding cakes, and how she stays creatively inspired. Read More
When Ceci Johnson first started making wedding invitations after work in her NYC apartment, “couture design” was still an unknown concept in the industry. Still, this type of approach felt right to her. When you love and believe in what you do, great work follows. And soon, people take notice and want to be a part of whatever it is you are doing. Ceci is proof of this. In less than a year’s time, she went from creating wedding stationery for friends in the late hours of the night to being singled out as a special talent by the New York design world! Read More
It’s hard to believe that our very own Rachel Trimarco, a self-professed born planner, never intended to start a career in the wedding industry. Fast forward ten years later and she’s running a successful floral design and décor company in the heart of Manhattan.
Rachel Trimarco – Founder Owner Bride & Blossom
Rachel’s passion for flowers and sharp business aptitude led her to establish Bride & Blossom in 2008. Social media was just getting started. A new business couldn’t rely on posting eye-catching photos with snappy captions to attract attention and gain visibility. Rather, quality work, commitment, and maintaining excellent client relations were required. This was especially true in the wedding industry where goods and services are valued for their visual appeal and ability to meet clients’ aesthetic tastes. Read More