Interview with Amelia Kovacs of Element Design Co.

Amelia Kovacs – Founder/CEO of Element Design – image courtesy of Element Design

When your side hustle reaches a point where you need to bring on outside help to keep up with orders, take it as a sign that it’s time to quit your day job. That’s just what Amelia Kovacs did. What started as a creative outlet blending her love for design, color, and flowers has grown into a dynamic floral preservation business.

Established in 2020, Element Design Co. is a full-scale operation located in downtown Easton, PA (just a 1.5-hour drive from NYC). The studio is spread out over 10,000 square feet with a showroom, design and workspaces, full kitchen, and resin pouring clean room – a far cry from Element’s humble beginnings in Amelia’s attic-turned-art project room. While her office may have been upgraded, talking with Amelia, you’ll quickly sense that her passion for making sentimental works of art which began all those years ago remains strong as ever. She’s had to become more business-minded of course, and as Owner/Founder + CEO, she wears many hats with a focus on guiding her company on a path towards growth, success, and innovation. Today, Element is made up of a team of 10 talented women, each with specialized roles that let their talents shine, fostering collaborative and dynamic work culture.
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Stefanie and Mike Wedding - Wedding Cake Detail - Gotham Hall - Emma Cleary Photography

Planning & Inspiration

Sugar Flower Wedding Cakes: Masterpiece Desserts Inspired By Bride & Blossom Centerpieces

by Kate Murphy

Hannah and Brad Wedding – Wedding Cake Detail – Metropolitan Club – Melani Lust Photography

As wedding floral designers, what we are about to say may sound controversial – at first. We do support using fake flowers as decoration, but only as long as they are made of sugar. We would be in obvious denial to not recognize the artistry and allure of the sugar flowers topping wedding cakes specially made for our couples. These blooming confections are so lively, rich, and detailed, they fool even the most trained eye.

Hannah and Brad Wedding – High Centerpiece Detail – Metropolitan Club – Melani Lust Photography

Weddings

Nhung & George: Soft Blossom Romance at The Foundry

by Kate Murphy

Nhung and George Wedding – Bride and Groom Ceremony – Freestanding Arrangements – The Foundry – Justin Jun Lee

Nhung and George began dating in August 2018. Although they met through Bumble, Nhung remembers the spark that kicked off their relationship as feeling natural and effortless, like when two strangers meet and know they’re going to be lifelong friends. “We are so different but also alike. We both have a great sense of humor and style, but George is messy and I’m neat,” she says. “We balance each other in ways we never knew we both needed.”

While many couples plan elaborate, social media-ready proposals, Nhung and George approached their engagement with the same relaxed, easy-going attitude that brought them together. The event took place on April Fool’s Day 2023 while they were on vacation in Turks & Caicos. “George isn’t the most romantic let’s just say that,” Nhung jokingly admits. “So, we planned for him to ask at sunset.” With some time to kill before popping the question, he took a quick dip in the ocean while she waited on the beach with the ring.
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Michelle and Josh Wedding - Ceremony Draping Decor - Liberty House - Dawn Joe Photo

Planning & Inspiration

Draping As Decor: Beautiful Ideas For Elevating Your Wedding Celebration

by Kate Murphy

Michelle and Josh Wedding – Ceremony Draping Decor – Liberty House – Dawn Joe Photo

There’s been a lot of buzz about draping on the wedding design scene lately. While draping as decor isn’t exactly a novel concept, now more than ever couples are using beautiful fabrics in fresh and creative ways to highlight focal points such as a ceremony structure, an entrance, or the dance floor. Just like choosing wedding flowers, there are basics you should know before covering any ceilings or walls. Draping comes in an array of textiles that best complement a desired aesthetic – sheer voile and chiffon are lovely choices for daytime and garden weddings, lavish velvet looks striking in a classic or historical venue, and shimmering satin blends wonderfully into a modern setting. Be sure to reach out to the appropriate vendors for guidance – your planner (if you have one), florist (Bride & Blossom offers draping as part of our design services), venue manager, and lighting person (if you have one) should all be in communication and ready to help execute your vision. Looking for ideas to get you started? Here are examples from the Real BB Weddings archives that take this favorite wedding trend of 2025 to great new heights.
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Harmony and Derrick Wedding - Bride and Groom Kissing Floral Arch - Guastavinos - Christopher Duggan Photography

Weddings

Unforgettable Highlights From The Real BB Weddings Of 2024

by Kate Murphy

Harmony and Derrick Wedding – Bride and Groom Kissing Floral Arch – Guastavinos – Christopher Duggan Photography

2024 was an amazing year for Real BB Weddings from start to finish. Looking back over the past twelve months, there are moments that defined the beauty, sentiment, and joy only felt when two people commit fully to each other. On each occasion, we were honored to help tell their love story, creating a floral backdrop for the first chapter of many to come. What’s so special about the weddings we are going to share is that while all beautiful and set within New York City’s most desirable venues, they are an authentic reflection of the couple’s singular bond, style, and personality. And from a floral designer’s standpoint, we saw artistic plays on classic white flowers, symbolic designs marrying different cultures and faiths, and decorative themes that captivated with contrast and surprise. Please join us as we relive unforgettable highlights from the Real BB Weddings of 2024.
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Courtney and Sander Wedding - Bride and Groom Portrait - Blue Hill at Stone Barns - Golden Hour Studios

Weddings

Courtney and Sander: Late Spring Romance at Blue Hill at Stone Barns

by Kate Murphy

Courtney and Sander Wedding – Bride and Groom Portrait – Blue Hill at Stone Barns – Golden Hour Studios

When Courtney met Sander in 2021 during a COVID peak in NYC, dating for everyone was anything but casual. This was especially true in their case – Courtney, a doctor, was vaccinated early and taking extra precautions. “We were kicked out of bars at 10 PM due to the curfew and spent more time hanging out and chatting on street corners during those first few weeks,” she recalls. In these conversations, the couple would find themselves agreeing on most any topic that came up, eventually learning that they shared very similar views of the world. “We both had intense feelings early on,” she confides.
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Planning & Inspiration