When Pantone began the process of choosing a color for 2022, it set out to find a hue that captured the collective consciousness intensified during a period of isolation, transformation, and re-emergence. We are undergoing an unprecedented moment to say the least. Realizing this fact, Pantone created a completely new color for the first time in the history of its color of the year program.
Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.