Interview With Dasha Varshavski of Cryo Empire

Dasha Varshavski, Co-Founder of CryoEmpire

On the afternoon we stopped by CryoEmpire to talk with cofounder Dasha Varshavski, a cluster of silver mylar balloon letters were floating in the spacious lounge where clients relax after being treated. Turns out, the letters spelled out FROZEN and were left over from the party that CryoEmpire had just hosted for cast members of the Disney musical on Broadway, which officially opened this month.

Located just blocks away from Bryant Park, CryoEmpire is a state-of-the-art rejuvenation center that combines anti-aging services with the latest technology to tailor services that focus on beauty, performance, and recovery. As Dasha showed us around and explained the various equipment and procedures, we could really sense that a lot of thought was put into creating a welcoming and tranquil space. The interior is painted in airy shades of blue and white illuminated by crystal chandeliers with elegant decor. “Everyone who comes here says they never want to leave. That means a lot, because we really wanted to create a unique and beautiful environment that provides an escape from the city.” We couldn’t help but think how fantastic it would be to have a bridal shower here!
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Lauren Bohl White - courtesy of A White Cake

Planning & Inspiration

Interview with Lauren Bohl White of A White Cake

by Kate Murphy

Lauren Bohl White – courtesy of A White Cake

Finding your dream job is not always a linear path. Getting there is a journey full of experiences that can act as stepping-stones toward realizing what you are truly meant to do. Just ask Lauren Bohl White of A White Cake. As one of New York City’s most sought after wedding cake designers, Lauren creates magnificent desserts for couples to enjoy on their special day. Just one look at Lauren’s jaw-dropping creations and it’s hard to imagine her doing anything that doesn’t involve baking stunning cakes and sweets!

We’ve had the pleasure of working together with Lauren on many weddings. So we were especially excited when she agreed to be interviewed for Bride & Blossom’s Women Paving the Aisle series. To our surprise, we learned that Lauren had a career as an interior designer before starting her business. Here, she talks about her decision to go back to culinary school, what goes into to making her dazzling floral adorned wedding cakes, and how she stays creatively inspired.
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Ceci Johnson - courtesy of Ceci New York

Planning & Inspiration

Interview with Ceci Johnson of Ceci New York

by Kate Murphy

Ceci Johnson – courtesy of Ceci New York

When Ceci Johnson first started making wedding invitations after work in her NYC apartment, “couture design” was still an unknown concept in the industry. Still, this type of approach felt right to her. When you love and believe in what you do, great work follows. And soon, people take notice and want to be a part of whatever it is you are doing. Ceci is proof of this. In less than a year’s time, she went from creating wedding stationery for friends in the late hours of the night to being singled out as a special talent by the New York design world!
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Rachel Trimarco - Founder Owner Bride & Blossom

Planning & Inspiration

Founder Rachel Trimarco On 10 Years With Bride & Blossom

by Kate Murphy

It’s hard to believe that our very own Rachel Trimarco, a self-professed born planner, never intended to start a career in the wedding industry. Fast forward ten years later and she’s running a successful floral design and décor company in the heart of Manhattan.

Rachel Trimarco – Founder Owner Bride & Blossom

Rachel’s passion for flowers and sharp business aptitude led her to establish Bride & Blossom in 2008. Social media was just getting started. A new business couldn’t rely on posting eye-catching photos with snappy captions to attract attention and gain visibility. Rather, quality work, commitment, and maintaining excellent client relations were required. This was especially true in the wedding industry where goods and services are valued for their visual appeal and ability to meet clients’ aesthetic tastes.
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Lacie Porta - Founder and Artist at Framed Florals

Planning & Inspiration

Interview With Lacie Porta of Framed Florals

by Kate Murphy

We receive a lot of questions about wedding floral preservation. Wedding florals are a big investment of time and money, and many brides want to commemorate their day with a beautiful preserved floral keepsake.

Lacie Porta – Founder and Artist at Framed Florals

Lacie Porta, founder of Framed Florals, first caught our attention when one of our brides had her preserve a wedding bouquet. It was love at first sight! Lacie’s designs are unique, beautiful, and reflect a modern sensibility. We were beyond excited when she agreed to be interviewed for our Bride & Blossom’s Women Paving the Aisle series. Here, Lacie talks about what motivated her to start her floral preservation company Framed Florals, finding creative inspiration in the everyday, and the three people she would invite to her dream dinner party.
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Planning & Inspiration

Interview with Laura Hooper of Laura Hooper Calligraphy

by Kate Murphy

In the age of social media and digital everything, more and more couples want something beautiful, handmade and unique to commemorate their special day. There has been a renaissance of the art of handwriting in recent years thanks to master calligrapher Laura Hooper. We sat down to discuss her beautiful art and business!

Laura Hooper – via lhcalligraphy.com

Calligraphy literally means “beautiful handwriting” in Greek. First appearing around 600 BC in Rome, calligraphy was a highly regarded form of artistic expression, later used to adorn the pages of sacred religious texts. In China, calligraphy was the most revered visual art form, valued above painting and sculpture. With its focus on speed, streamlined methods, and sleek minimalist design, the modern age sought a new way communicate words on the page. Print and typefaces were introduced and soon handwritten letters were replaced with ones generated on a typewriter. Today, notes, no matter how important, are often reduced to a quick text or email. Despite this digital age, we’ve definitely noticed this trend in the wedding industry and were actually introduced to Laura’s stunning hand calligraphy work through a Real BB Wedding.
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Planning & Inspiration