Cornell Business Review featured an interview with our founder and CEO, Rachel Trimarco, this month. Rachel speaks about the importance of web-based marketing and how the floral design and wedding industries have changed in the past few years.
Social media has really revolutionized the wedding planning industry and the floral industry as well because my brides share images. We get tagged, photographers tag us, we tag photographers. We have everything in our Instagram and Pinterest feed… The whole industry changed about three years into me starting my business which was right at the time when I was ready to start taking it to the next level.
If you’re about to graduate or thinking about becoming an entrepreneur, don’t miss Rachel’s candid advice on taking risks, growing a creative business and the challenge of “leaning in” to balance work and motherhood. Our founder gets real with her alma mater below.
You can also read or download the entire interview here.