Social media is an increasingly present component of our everyday lives, but does it belong at a wedding? Experts say yes, there are ways to tastefully incorporate Instagram, Twitter, and even Snapchat into your ceremony and reception — but the key is in taking control over the situation before it gets out of hand. Read on for three keys to the perfect social media strategy for your big day.
1) Use a #Hashtag
The easiest way to keep track of social media memories is to come up with a unique hashtag for your wedding, and make sure guests are aware of it. The hashtag can be as simple as putting both of your names together and adding the word “wedding,” ie., BB creative director Lindsay Saltz‘s wedding hashtag could have been #lindsayandaaronwedding. Wedding Wire even has this handy wedding hashtag generator, if you’re feeling lazy or uninspired. Put your hashtag on your save the dates, wedding website, and even escort cards, and have your on-site staff encourage avid Instagramming.
2) Outsource It
While you may want the memories afforded by social media, you don’t want to be glued to your phone on your own wedding day. In decades past, the honor of maintaining the guest book was usually given to a special friend or relative, so why not use this same strategy for social media? Ask your tech-savvy teenage cousin to snap photos and come up with witty captions of the reception and post them throughout the night. You’ll end up with a ton of content, and never have to lift your own finger.
3) Physicalize It
Once your back from your honeymoon and experiencing wedding withdrawals, you have the perfect excuse to sort through that hashtag you came up with and find your favorite content. Then, use a service like Social Print Studio to make custom thank-you gifts and hard-copies of images you’ll want to remember forever.